Storytelling makes us human, and it’s consistently something we seek out. Incorporating intentional storytelling into your brand identity and marketing strategy is one of the single smartest decisions you can make for your brand’s future success.

Goal: Incorporate the idea of a journey the user is already on, and that the addition of the product is another step in the right direction, growing the product’s value to the user.

Method: This email was the very first communication sent out once a user made an account in the product. Introducing this idea of the journey and how each practice question answered is another step towards the user’s ultimate goal.