Push notifications are a great way to break through the noise.

I devised a way to capitalize on these messages to connect with users and encourage them with the story of someone who had succeeded. And if they chose not to dive deeper to the in-app message and just saw the push notification? It’s still a piece of complete, genuine encouragement.

Goal: Increase value of a study app to users in nursing school while simultaneously providing a meaningful and emotional connection with the audience.

CTA: Pushing users to answer practice questions, the majority of this product’s content.

Method: Using a familiar face (Hanna is a real user of the product and often used in marketing communications) helped users more readily connect with the messaging, and the encouragement coming from someone who had already made it through the challenges of nursing school and passing her boards.